Running a start-up food business, like many other endeavours, is one of the hardest things I have ever done. To list the obstacles and challenges that have been put in front of us through this process would be impossible. There are too many, and some I think I have blocked out! I was always told it wasn’t going to be easy (from people who KNOW this business). And I always just told myself I would be the exception. Well, I am not the exception… I’m the rule!

As I look back on the last few years I realize that we have battled against countless obstacles that, at that time, seemed truly insurmountable. These were things that would take so many people out of the game and put most start-ups out of business. So why are we still here and why are we still growing? It is not because we are smarter or work harder. It isn’t because we hired only the best of the best (although that is how we would describe our team!). The reason we are still here is that we do this for reasons that are truly congruent with our passion and our purpose.

I have dedicated my life to Health and Wellness. I still see patients in my Wellness Clinic after 17 years as a Chiropractor. That love and passion for health and helping people is the source from which I draw my energy and motivation when faced with a problem that could easily have put us under.

We truly love what we are doing and believe in the power of the products we are providing for Canadians.

That is what gets me out of bed. It is what helps me ignore my sore feet when standing for three days at a trade show. That is what makes me want to make 20 phone calls to find a new supplier. That’s what makes me want to stand up in front of crowds in cities across Canada and talk about the benefits of Boned Broths. When it comes from the place it does (insert obvious cliche) it really does not feel like work. It’s fun! (Usually).

The future for Boned is finally looking brighter than ever before, and at this stage the dominant feeling for me is gratitude. I am so grateful for this journey and the people who have been on it with me. I get emails all the time from people who have truly benefited from the products that we have worked so hard to bring to the market. I can’t describe how great it feels to hear that, and I am so thankful for the opportunity to be able to do that for people.

THANK-YOU to our amazing customers and retailers. A big THANK YOU to my team, THANK YOU to my wife. THANK YOU to my partner Maria Levko. THANK YOU VERY MUCH to all our fans and followers for boosting me up and sharing our passion.

At the risk of sounding condescending, I have to say that if you find a project, business or endeavour that is fueled and driven by a true passion instead of a desire to just make money, you WILL find success. When you are congruent and aligned with what really matters to you, you may still fall down, but you cannot fail.

— Dr. Christian Brix

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